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Area Sales Director- Lima, OH

Date: Nov 19, 2020

Location: Columbus, OH, US

Company: Flowers Foods


Area Sales Directors at Flowers Foods will be responsible for managing customer relationships, supporting sales activities for Distributors, growing the customer base, seeking new selling opportunities in the market, and tracking sales compliance for Distributors and customers. Area Sales Director will spend the vast majority of their time interacting with customers in order to expand selling opportunities and will serve as the single point of contact for customers. Additionally, Area Sales Director will maintain constant communication with Distributors to ensure that they are equipped with the right tools, information, and technology needed to run their business.



Responsibilites include, but are not limited to:

- Maintain and develop relationships with customers and serve as the single point of contact to Sales-related issues/questions

- Plan and maintain a schedule of regular key account visits to build rapport

- Act as the liaison between Flowers and Distributors and assist Distributors in their day-to-day Sales efforts through constant communication and review of Sales reports

- Collaborate with Distributor Enablement to analyze market and territory opportunities so that Distributors can increase sales and grow territories

- Conduct weekly reviews to monitor sales performance and personal growth objectives

- Interact with Field Marketing to stay current on consumer insights and adjust sales strategies accordingly

- Work independently to grow customer base and communicate with Distributors on potential opportunities to acquire new customers

- Analyze areas of growth and target customer acquisitions accordingly

- Focus on selling pre-determined promotions based on direction from Sales Leadership

- Work with Distributors to ensure that promotions are being executed in the field

- Drive incremental volume with existing customers

- Track market execution compliance for Distributors, Customers, and Flowers

- Determine effectiveness and frequency of in-store displays and campaigns to understand distributor performance and determine new ways to partner



Past experience as Sales rep, Distributor, or other Sales position required

Proven track record of creating and executing sales strategies out in the market

Ability to build relationships with key accounts



Minimum 5 years of relevant experience in General Management or Sales

Bachelors Degree required (preferably Sales or Business Administration)



We offer a competitive salary and an excellent total rewards package.  Please reply by 12/17/2020.  Resumes are active for 30 days.  Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.


Equal Opportunity Employer/Veterans/Disability


If you need assistance with submitting your resume due to a medical condition or disability, please send an e-mail to Donna Lewis Hardesty at or 502 350-4753.

Nearest Major Market: Columbus
Nearest Secondary Market: Dublin

Job Segment: Sales Management, Manager, Field Marketing, Sales, Management, Marketing