Route Sales Director

Location: 

Detroit, MI, US

Date:  May 19, 2025

FRESH. FORWARD. FLOWERS.

Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature's Own and Wonder to the bold and artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality. Beyond the oven, Flowers Foods fosters a culture that values and reflects Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility. With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery – it's a delightful journey into the heart of flavor and community.

 

Full-time employees are offered the following benefits:

  • Comprehensive health and medical benefits
  • 401(k) Retirement savings plan
  • Professional growth and leadership training
  • Paid vacation, holidays, and parental leave

 

Benefits may vary depending on your work location.

Bringing Home the Dough

Flower Foods, Inc. is looking to add a talented Route Sales Director to our quickly growing team!


Title: Route Sales Director
Salary: up to $85,000/year
Location: Greater Detroit, MI area


The Route Sales Director (RSD) is responsible for managing the company’s Route Sales Representatives (RSR), Route Delivery Driver (RDD) and Route Sales Specialists (RSS). The RSD is responsible for the ordering, sales, delivery, and merchandising of a slate of nationally- and locally branded fresh baked products for assigned customers in a defined geographic market. The position is to oversee the operational execution of route sales and delivery routes, with a focus of driving productivity, efficiency, and service to customers.

RSDs will review and analyze efficiency and productivity metrics of the workforce to ensure compliance to expected durations of required tasks. This position will provide updates and recommendations to the Company – VP of Market Sales to discuss ways to improve efficiency, productivity, customer relationships and sales performance. Position is accountable for transportation of goods from the distribution center to assigned customer base. RSDs manage customer relationships, engage in sales activities, grow customer base, seek new selling opportunities on the routes, and track sales data. RSDs will work independently with minimal supervision. As needed, operate company routes, and provide coverage of routes for RSRs time-off.
 

Rising to the Challenge: Position Responsibilities

• Responsible for inventory control at assigned sales distribution center(s)
• Responsible for distribution center duties such as organization and accountability of company
assets, sanitation
• Manage and lead a team of Route Sales and Retail Logistics company employees.
• Recruit, interview, hire and train new employees.
• Oversee distribution center operations and activities on assigned company operated routes.
• Manage route loading efficiencies to the key performance indicators; drive compliance to best
practices of Flowers company route sales requirements.
• Coordinate sales routes according to distribution needs.
• Meet with RSRs regularly to promote additional sales and brand awareness. Plan and maintain a
schedule of regular key account visits to build rapport and generate increased sales.
• Collaborate with Company - VP of Market Sales to analyze market and route operations to identify
voids and sales opportunities and reduce cost.
• Conduct weekly reviews with Company - VP of Market Sales to monitor personal growth
objectives.
• Stay current on consumer insights and adjust sales strategies accordingly.
• Call on potential opportunities to acquire new customers.
• Work with RSRs and retail management on product promotions, displays, and other opportunities
to build sales.
• Establish and maintain strong customer relations to effectively communicate sales solutions and
improve customer satisfaction. Track market conditions for customers as needed (business
reviews)
Manage daily route settlement requirements of RSRs, RDDs and RSSs: ensure accurate product
quantities, accurate invoicing, accurate inventory counts.
• Must be able to obtain DOT medical certification to drive a commercial motor vehicle (CMV)
• Must meet the Fleet insurance Guidelines in relation to your MVR (Motor Vehicle Record)
• Ensure compliance and cleanliness of assigned company operated routes to all company policies,
Department of Transportation (DOT) policies, as well as local and federal regulations.
• Perform other duties which are deemed to be an integral part of the position, including but not
limited to fulfillment of work schedules, adherence to attendance policies, and other applicable
operating rules, policies, and procedures.

Knead to Know: Preferred Qualifications

• Minimum of 2 years of relevant experience in general management or sales
• Minimum of 1 year in retail sales in food and beverage preferred.

Additional Ingredients: Essential Job Requirements

• Bachelor’s degree (preferably Sales or Business Administration) or equivalent experience

We offer a competitive salary and an excellent total rewards package. Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.

 

EEO Statement 

 

Flowers is an Equal Opportunity Employer. Flowers encourages all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or people of any other characteristic protected by state or federal law.   The job description above outlines the general nature and level of work expected from employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications for this position.  Equivalent combination of education, experience, and skills may supplement above minimum job requirements.

If you need assistance with submitting your resume due to a medical condition or disability, please send an e-mail to Anne Tolbert at Anne.Tolbert@flocorp.com or (1) 770 4592883.


Nearest Major Market: Detroit

Job Segment: Route Sales, Sales Management, Manager, Compliance, Sales, Management, Legal