ecomm - Regional Account Manager

Location:

REMOTE, GA, US REMOTE, AK, US REMOTE, AL, US REMOTE, AR, US REMOTE, AZ, US REMOTE, CA, US REMOTE, FL, US REMOTE, MN, US REMOTE, NC, US REMOTE, OK, US REMOTE, OR, US US REMOTE, SC, US REMOTE, TX, US Remote, US

Date: Feb 21, 2025

FRESH. FORWARD. FLOWERS.

Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature's Own and Wonder to the bold and artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality. Beyond the oven, Flowers Foods fosters a culture that values and reflects Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility. With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery – it's a delightful journey into the heart of flavor and community.

Full-time employees are offered the following benefits:

Comprehensive health and medical benefits
401(k) Retirement savings plan
Professional growth and leadership training
Paid vacation, holidays, and parental leave

Benefits may vary depending on your work location and your participation in a collective bargaining unit.

Bringing Home the Dough

Salary range up to $110,000 / year.

The Regional Account Manager serves as a trusted advisor with account management experience in the e-commerce sector, focusing on strengthening relationships and enhancing Flowers’ reputation among customers and key decision-makers. This role involves building and implementing retail customer strategies aimed at achieving volume growth targets and sales goals, while also working to expand market share and distribution. The Regional Account Manager is responsible for managing accrual budgets and increasing profitability. Additionally, this position requires collaboration with customers to support effective product assortment and facilitate new item authorizations, all while driving effective regional strategies and tactics.

Attention to detail and a willingness to adapt quickly is critical. Must be eager to lead Flowers Foods cross functional teams through the adaptation of unique and complex ecomm operations. A solid understanding of AR is necessary for success.

Rising to the Challenge: Position Responsibilities

Promote a customer-centered culture that strives to exceed customer needs, requirements, and expectations
Work directly with DSD sales team to optimize performance
Develop and manage customer relationship within all levels of assigned retailers, buyers, and key decision makers
Contribute to customer strategy ensuring local Flowers business objectives are achieved
Partner with the BU/Brand Teams and Marketing to understand trends and consumer preferences and direct account strategy to maximize potential
Work with the Director of Regional Accounts and the Brand Teams to Develop a Sales Plan that delivers Flowers sales and margin objectives within the Trade Promotion Management and accrual funding structure
Partner internally with various other departments to properly plan, communicate and ensure excellent distribution by Flowers various distribution departments
Achieve/exceed all established key sales measures and targets
Contribute to the development of the Annual Operating Plan (AOP)
Creatively negotiate marketing and advertising program commitments to maximize sales
Manage trade and settlements
Ensure open and effective lines of communication and collaboration with VP of Sales, supporting Regional Operations team, BU/Brand Teams, Marketing, Supply Chain, and other functions to achieve enterprise goals
Foster an environment that engages and educates the regional team with responsibility and the tools to achieve goals at region and building level
Lead, coach, and support retail team. Build, develop, a high performing sales leadership at region level and build regional culture to ensure high performance results
Ensure compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes – Oxley, Safety, etc.)
Perform other duties which are deemed to be an integral part of the position, including but not limited to fulfillment of work schedules, adherence to attendance policies, and other applicableoperating rules, policies, and procedures
Ability to travel as needed both via air and motor vehicle

Knead to Know: Preferred Qualifications

4 years’ experience working in Retail Account Management and CPG sales. Past success in teamwork and guiding sales.
2+ years’ management in ecomm space
Prior experience working with Amazon is preferred.
DSD Background (preferred)

Additional Ingredients: Essential Job Requirements

Bachelor’s degree or equivalent management experience required.

We offer a competitive salary and an excellent total rewards package. Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.

EEO Statement

Flowers is an Equal Opportunity Employer. Flowers encourages all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or people of any other characteristic protected by state or federal law. The job description above outlines the general nature and level of work expected from employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications for this position. Equivalent combination of education, experience, and skills may supplement above minimum job requirements.

If you need assistance with submitting your resume due to a medical condition or disability, please send an e-mail to Tomica Reynolds at Tomica.Reynolds@flocorp.com or .