Director of Category Management
Remote, US
FRESH. FORWARD. FLOWERS.
Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2025 sales of $5.3 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature's Own and Wonder to the bold and artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality. Beyond the oven, Flowers Foods fosters a culture that values and reflects Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility. With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery – it's a delightful journey into the heart of flavor and community.
Full-time employees are offered the following benefits:
- Comprehensive health and medical benefits
- 401(k) Retirement savings plan
- Professional growth and leadership training
- Paid vacation, holidays, and parental leave
Benefits may vary depending on your work location.
Bringing Home the Dough
The Director of Category Advisement maintains the vision and delivery of category management and competitive reporting capabilities for the company. Position owns the tools/data/information utilized by the company’s category management team. The Director of Category Advisement is one of the experts on the company category management tools, recommends the tools/data utilized by the company, and implements the tools with the corporate and customer category management teams. One of the most important internal functions is to develop specific skills and professionalism of his team members in order to meet the customers’ expectations.
Incumbent also delivers fact-based consumer insights and category performance evaluations to top retail customers. Position provides recommendations and analysis to buying teams in the areas of market and competitive assessment, category trends, product assortment, new product performance, pricing and promotion effectiveness. They have direct interaction with key decision makers at Flowers customers. This position supplements field account teams with periodic insight meetings and provides complete category management support to regional accounts. This corporate position builds insights and category management templates that are utilized by account and field teams.
Objective analysis, advanced spreadsheet, written presentation preparation, and clear communication skills are required. This position requires knowledge of how brands, product assortment, distribution, merchandising, pricing and promotions impact the retailer’s category and each manufacturer’s performance.
Requires constant interaction with work group and other departments at the primary work location, key customer contacts, and the rest of the Business Analysis & Insights team.
Position requires demonstration of competency for all on-the-job activities that may have a direct or indirect effect on product safety, legality and/or quality.
Rising to the Challenge: Position Responsibilities
Responsibilities include, but are not limited to:
- Reviews and recommends the data, research and tools that support the category management process
- Generates consumer and shopper insights that are utilized in decision making within the brand, national account and field sales teams
- Develops selling stories for new products, new market authorization, and a variety of business initiatives.
- Identifies emerging trends, missed opportunities, or improved modular efficiencies. Routinely provides actionable category insights and recommendations to buyers.
- Supervises one or more direct reports to ensure their continued growth and development. The team under this position’s direction generates consumer and shopper insights that are utilized in decision making by Flowers customers.
- Fosters an environment of learning, professional and personal development, and professionalism that exceeds customers’ expectations. Ensure team members stay current in training and utilization of syndicated data and space planning tools.
- Practices and complies with all Company policies and procedures (EEO, Harassment, Safety, Sarbanes – Oxley, etc.
- Performs other duties deemed by management to be an integral part of the job, including but not limited to fulfillment of work schedules, adherence to attendance policies, and other applicable operating rules, policies, and procedures.
Knead to Know: Preferred Qualifications
- 7+ years experience in sales/ marketing required.
Additional Ingredients: Essential Job Requirements
- Bachelor’s degree in related field is required. Master’s degree in related field is recommended.
Salary Range- 140000 - 170000
We offer a competitive salary up to $170k and an excellent total rewards package. Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.
EEO Statement
Flowers is an Equal Opportunity Employer. Flowers encourages all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or people of any other characteristic protected by state or federal law. The job description above outlines the general nature and level of work expected from employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications for this position. Equivalent combination of education, experience, and skills may supplement above minimum job requirements.
If you need assistance with submitting your resume due to a medical condition or disability, please send an e-mail to Matthew West at Matthew.West@flocorp.com.
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