Regional Account Manager - Small Format - Convenience Stores


Remote, US

Date:  Feb 1, 2024

Why Flowers?

Flowers Foods, Inc. (NYSE: FLO) is one of the largest producers of packaged bakery foods in the United States with 2022 sales of $4.8 billion. Among the company's top brands are Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, and Tastykake. Learn more at

Our team is the essential ingredient to success. We embrace diversity and foster an environment that reflects our values of Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility.

Full-time employees are offered:

  • Comprehensive health and medical benefits
  • 401(k) Retirement savings plan
  • Professional growth and leadership training
  • Paid vacation, holidays, and parental leave

Benefits may vary depending on your work location and your participation in a collective bargaining unit.


Regional manager will be responsible for developing the customer strategy and growing Flowers Foods’ revenue, distribution, market share, and profitability with the company’s assigned accounts. Must have retail account management experience and the skillset to build relationships, conduct business, and enhance Flowers’ reputation with our customers and key decision makers. Position is responsible to build and implement retail customer strategy to attain volume growth targets, achieve
sales goals, build market share, expand distribution, manage Accrual Budgets, and increase profitability through more effective assortment,  expand authorizations, with effective strategy and tactics regionally.

Job Responsibilities

  • Manage Direct Retail and Wholesale Accounts 
    • Meeting and Communicating with Key Customers to Grow Sales, Margin, and Manage Trade Spending
  • Manage Broker Network (National and Regional)
    • Set Broker Objectives and Hold Accountable for Volume Growth and Performance
  • Promote a customer-centered culture that strives to exceed customer needs, requirements, and expectations
  • Develop and manage customer relationship within all levels of assigned retailers, buyers, and key decision makers; contribute to customer strategy ensuring local Flowers business objectives are achieved
  • Partner with the BU/Brand Teams and Marketing to understand trends and consumer preferences and direct account strategy to maximize potential
  • Work with the VP of Regional Accounts and the Brand Teams to Develop a Sales Plan that delivers Flowers sales and margin objectives within the Trade Promotion Management and accrual funding structure
  • Partner internally with various other departments to properly plan, communicate and ensure excellent distributions by Flowers various distribution departments 
  • Achieve/exceed all established key sales measures and targets
  • Contribute to the development of the Annual Operating Plan (AOP)
  • Ensure open and effective lines of communication and collaboration with VP of Sales, supporting 
  • Regional Operations team, BU/Brand Teams, Marketing, Supply Chain, and other functions to achieve enterprise goals
  • Foster an environment that engages and educates the regional team with responsibility and the tools to achieve goals at region and building level
  • Lead, coach, and support retail team. Build, develop, a high performing sales leadership at region level and build regional culture to ensure high performance results
  • Ensure compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes – Oxley, Safety, etc.)
  • Perform other duties which are deemed to be an integral part of the position, including but not limited to fulfillment of work schedules, adherence to attendance policies, and other applicable operating rules, policies, and procedures
  • Ability to travel as needed both via air and motor vehicle

Desired Experience

• 4 years’ experience working in Retail Account Management and CPG sales. Past success in teamwork and guiding sales.

Desired Education

• Bachelor’s degree or equivalent management experience required.

We offer a competitive salary and an excellent total rewards package.  Please reply by 03/01/2024.  Resumes are active for 30 days.  Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.


Equal Opportunity Employer/Veterans/Disability


If you need assistance with submitting your resume due to a medical condition or disability, please send an e-mail to Darrell Lynn Robinson at or  .

Nearest Major Market: Eugene

Job Segment: Supply Chain Manager, Marketing Manager, Account Manager, Supply Chain, Operations, Marketing, Sales